Ardas Photography
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Model and Fashion Photography

It’s of paramount importance to really see light and appreciate its qualities, the way a cook understands the difference between salt and cilantro. And shooting fashion has cured me of my addiction to lighting gear: For most shots the sun at the right time of day has advantages that will never be matched. It takes time, sometimes as long as half an hour, for a model to warm up and relax. Models like feedback, but not too much chatter, because they are concentrating hard. Finally, since verbal communication can be challenging, there needs to be a kind of telepathy for things to go well, a good intuitive rapport, like dancing the tango.
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